About the app
A public way to map OOH
Trusted worldwide
Built by AdLand Veterans & Subvertising Unions
The advertising industry operates like it owns your city. It doesn't. We exist to prove it.
OOH Earth is a global, community-funded platform for documenting corporate advertising offenses and coordinating creative resistance. We build tools that turn evidence into action — from street-level mapping to legal advocacy to direct creative intervention.
We started because the data didn't exist. No one was systematically documenting which corporations were seizing which public spaces, in which communities, causing which harms. The industry thrives on invisibility — on the idea that billboards are just "part of the landscape." They're not. They're corporate infrastructure installed without democratic consent. And now they're being catalogued.
Why habitline exists
Building a safe public access enviroment.
The outdoor advertising industry generates over $40 billion annually by occupying spaces you never consented to share. Billboards block your skyline. Digital screens blast light pollution into your bedroom. Targeted ads exploit vulnerable communities. And across the Global South, when the campaigns end, the infrastructure is abandoned — corporate waste dumped on communities that never asked for it.
No platform existed to systematically document this. No database connected the activists fighting it in São Paulo with the organisers resisting it in London. No evidence base turned community frustration into legal and political action.
OOH Earth fills that gap. We're not an app trying to become a unicorn. We're permanent infrastructure for permanent resistance.
Habitline in numbers
Real impact, real consistency
Adbusts logged last month
Our Team
